Call for Abstracts
Please find below details of an Academy of Marketing Workshop I am hosting with Leighanne Higgins Lancaster University Business School) and (Katharina Husemann (Royal Holloway University of London) on "Access, Inclusion and Care in Marketing: Reflections and Learnings from Covid-19".
Fitting with the focus of the Academy of Marketing's conference for 2021 on Reframing Marketing Priorities, this workshop calls marketing and consumer researchers working in areas of access, inclusion and care to come together and discuss the widening inaccessibility, exclusions and lack of care facing consumers and the marketplace in light of Covid-19.
AM 2021 will take place online between the 5th-7th July 2021. With our workshop taking place on Tuesday the 6th of July 2021. Submissions are due by the 15th of March 2021.
We hope that our workshop will be of interest to many of you, and please feel free to share with your wider network.
Very best wishes,
Leighanne, Anica and Katharina
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Anica Zeyen
Associate Professor
Royal Holloway University of London
Egham
+44 1784 276631
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