Brad Googins and I have just published our new book Sustainability to Social Change: Lead Your Company from Managing Risks to Creating Social Value . It makes a case that business needs to move beyond sustainability and “shared value” and take leadership in social change.
We focus on five problems facing all organizations—Purpose, Prosperity, People, Products, and Planet. To address them, business needs to develop a higher purpose, work toward more inclusive prosperity, engage employees in helping to address societal challenges, make products (or deliver services) that are good for consumers and for society, and creatively work with partners to regenerate our world, not just “sustain” it. That’s a lot!
This sound idealistic and to many eyes naïve. But the book makes the case that a lot of it is happening now and provides a rationale, case studies, and practical guidance for managers and working people who want their organizations and jobs to help “make a better world”.
Here, fyi, is an interview with me about the book in the link below.
You can buy book for 25% discount at Kogan Page site. Use discount code KPACADEMIC
https://www.koganpage.com/product/sustainability-to-social-change-9781398604353
Thanks for your interest, Phil Mirvis