Social Issues in Management SIM

   
   
   Measuring Corporate Citizenship: A Fresh Look At CSR
   

  
    
      
      What You Will Learn At This Webinar

   
Dear Dale,   

 Please join us on September 19th for a provocative look at this important topic.  Whether you are primarily involved in HR, CSR, community or investor relations or even customer satisfaction, this session will be interesting and useful.

We will first review the compelling research on corporate social responsibility (both Sirota's and others'), highlighting the positive impact that successful CSR efforts have on a variety of other factors, such as employee engagement.  

Then, we will explore how CSR activities can and should be a foundation for creating a "partnership culture" among the various corporate constituencies.  We call the outcome of  such activity "Aligned Engagement".  

However, corporate citizenship efforts can be effectively managed only if there is proof of their impact - through systematic diagnostic measurement on a periodic basis. We will present some highly practical information on what CSR measurement entails and how a typical project would proceed.

Joining me as speakers at the session are my colleagues Douglas Klein, Sirota's President of Consulting and Dr. Mary O'Neill Berry, a Senior Consultant and EVP.
 
      
                      
REGISTER HERE
<http://rs6.net/tn.jsp?t=rjt7hecab.0.q9whhecab.zjij7sbab.2966&ts=S0275&p=https%3A%2F%2Fwebinars.webex.com%2Fec0509l%2Feventcenter%2Fprogram%2FprogramDetail.do%3Fpath%3Dlistevents_program%26theAction%3Ddetail%26progID%3D111697%26siteurl%3Dwebinars>   
            
   
         Please choose from one of two times on Wednesday, September 19th:
    - 10:00 - 11:00 Eastern U.S. time,  or
   - 2:00 - 3:00 (14:00 - 15:00) Eastern U.S. time

Please feel free to forward this invitation to a colleague.  We look forward to seeing you at the session.

Note that you can also register by contacting Susan Mancini at
smancini@sirota. com  <mailto:smancini@sirota.com> with your preferred time.    Sincerely,       
  Michael Meltzer, Chief Executive Officer   Sirota Survey Intelligence£
  

 
   
   

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