Comeback explores the turbulent journeys of eight iconic firms – Intel, Amazon, Dell, Best Buy, Disney, Pepsi, Monsanto, and Tesla – as they struggled to reclaim their former status in the face of crises. It analyzes the strategic choices, leadership decisions, and market forces shaping their rise, fall, and recoveries. ce. The book analyzes the paradoxes that these businesses had to navigate. They were able to stabilize their situations after experiencing crises, but did not fully regain industry-shaping dominan
Chapter 1Introduction: Comeback and Greatness
Part One: Diversification and Focus
Chapter 2Can Intel Restore Its Glory?
Chapter 3Can Amazon Revitalize Again?
Chapter 4Can Dell Rebuild?
Chapter 5Can Best Buy Resume Growth?
Chapter 6Can Disney Regain the Magic?
Chapter 7Can Pepsi Reimagine the Future?
Chapter 8Can Bayer Renew the Promise?
Chapter 9Can Tesla Recharge Again?
Chapter 10Conclusion: Strategy and Greatness
On Amazon
https://www.amazon.com/Comeback-Great-Companies-Rise-Again/dp/1487547978/ref=sr_1_1?crid=1YXPX79E1YYFZ&dib=eyJ2IjoiMSJ9.3sRpGQN_8wF_45bjSOIt1b8gxu8BSAJWrepnht3vk1c.q4GLDKDXTDarpP38Khgre49UdQMwe8OsGrbtPPgwkn0&dib_tag=se&keywords=alfred+marcus+comeback&qid=1764169175&s=books&sprefix=alfred+marcus+comeback%2Cstripbooks%2C77&sr=1-1
Also see my podcasts On the Cusp Between Strategy and Ethics on the New Books Network
https://newbooksnetwork.com/hosts/profile/f5500881-5c3
See my podcasts On the Cusp Between Strategy and Ethics on the New Books Network
https://newbooksnetwork.com/hosts/profile/f5500881-5c35-4e6c-8b9a-0d7f59bae0d4
Also see my currently available book from University of Toronto Press Rotman School of Business
https://utppublishing.com/doi/book/10.3138/9781487547974