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Comeback: Can Great Companies Rise Again Has Been Published

1. Comeback: Can Great Companies Rise Again Has Been Published

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Alfred Marcus
Posted 05-10-2026 11:24
https://utppublishing.com/doi/book/10.3138/9781487547974

Comeback explores the turbulent journeys of eight iconic firms – Intel, Amazon, Dell, Best Buy, Disney, Pepsi, Monsanto, and Tesla – as they struggled to reclaim their former status in the face of crises. It analyzes the strategic choices, leadership decisions, and market forces shaping their rise, fall, and recoveries. ce. The book analyzes the paradoxes that these businesses had to navigate. They were able to stabilize their situations after experiencing crises, but did not fully regain industry-shaping dominan

Chapter 1
Introduction: Comeback and Greatness
Part One: Diversification and Focus
Chapter 2
Can Intel Restore Its Glory?
Chapter 3
Can Amazon Revitalize Again?
Chapter 4
Can Dell Rebuild?
Chapter 5
Can Best Buy Resume Growth?
Chapter 6
Can Disney Regain the Magic?
Chapter 7
Can Pepsi Reimagine the Future?
Chapter 8
Can Bayer Renew the Promise?
Chapter 9
Can Tesla Recharge Again?
Chapter 10
Conclusion: Strategy and Greatness

On Amazon
https://www.amazon.com/Comeback-Great-Companies-Rise-Again/dp/1487547978/ref=sr_1_1?crid=1YXPX79E1YYFZ&dib=eyJ2IjoiMSJ9.3sRpGQN_8wF_45bjSOIt1b8gxu8BSAJWrepnht3vk1c.q4GLDKDXTDarpP38Khgre49UdQMwe8OsGrbtPPgwkn0&dib_tag=se&keywords=alfred+marcus+comeback&qid=1764169175&s=books&sprefix=alfred+marcus+comeback%2Cstripbooks%2C77&sr=1-1

Also see my podcasts On the Cusp Between Strategy and Ethics on the New Books Network
https://newbooksnetwork.com/hosts/profile/f5500881-5c3

--
Alfred Marcus
Professor and Spencer Chair in Strategy and Technological Leadership
Carlson School of Management
Minneapolis, MN. 55416
612 224 4533

See my podcasts On the Cusp Between Strategy and Ethics on the New Books Network

https://newbooksnetwork.com/hosts/profile/f5500881-5c35-4e6c-8b9a-0d7f59bae0d4

Also see my currently available book from University of Toronto Press Rotman School of Business

https://utppublishing.com/doi/book/10.3138/9781487547974

On Amazon
https://www.amazon.com/Comeback-Great-Companies-Rise-Again/dp/1487547978/ref=sr_1_1?crid=1YXPX79E1YYFZ&dib=eyJ2IjoiMSJ9.3sRpGQN_8wF_45bjSOIt1b8gxu8BSAJWrepnht3vk1c.q4GLDKDXTDarpP38Khgre49UdQMwe8OsGrbtPPgwkn0&dib_tag=se&keywords=alfred+marcus+comeback&qid=1764169175&s=books&sprefix=alfred+marcus+comeback%2Cstripbooks%2C77&sr=1-1

Social Issues in Management SIM

Comeback: Can Great Companies Rise Again Has Been Published

1. Comeback: Can Great Companies Rise Again Has Been Published

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