Dear colleagues,
I send you a Call for Chapters for a book about Social Marketing that will be published by Springer.
The aim is to create a book with high-quality cases about different social marketing campaigns that have been developed by all kinds of organizations (Public Administration, NGOs, businesses, ...). They should be innovative and highlight the marketing mix developed, the different approaches that have been combined and, above all, the strategies that have been followed to achieve the desired idea or behavior.
International cases are particularly welcome.
Merry Christmas and Happy New Year 2018!
Best regards,
Mercedes
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