As Jim points out this is a fascinating case. Please note that Denny and Linda Trevino also did a DVD version of the case with instructors' guide which is available through Penn State Media Sales:
http://www.mediasales.psu.edu/Details.aspx?itemNo=05025
Mark Sharfman, PhD.
Puterbaugh Chair in American Enterprise
Director, Division of Management & International Business
Interim Director, Division of Entrepreneurship and Economic Development
Price College of Business
307 W. Brooks - Rm. 206A
University of Oklahoma
Norman, OK 73019-0450 USA
+405.325.5689 (voice)
+405.325.7688 (fax)
Msharfman@ou.edu
http://faculty-staff.ou.edu/S/Mark.P.Sharfman-1/
P Please consider the environment before printing this e-mail or any attachments
Dear Fellow SIMians,
With the fall semester fast approaching, I thought I would let you know of my recent interview with Denny Gioia. As many of you know, Denny was a recall coordinator at Ford back when they produced the Pinto, a car with an "exploding gas tank." This is a well-documented situation.
Fortune magazine pronounced Ford's Pinto decision to be one of the 20 that made business history. Denny wrote about his experience in the pages of the Journal of Business Ethics in 1992. Interviewing Denny, Malcolm Gladwell brought the issue back to our attention in a New Yorker magazine article this past May. And good news for us all, Denny wrote a case that he distributes freely to folks like us (attached).
Teaching this case for years, I decided to sit down with Denny and ask him the kinds of questions that are on my students' minds. I am writing to be sure that you have access to the interview (free of charge). My hope is that it just might bring this case to life for you and your students in an even more compelling fashion. Know that I have shown the video once. I can tell you that my students really appreciated hearing from Denny like this.
Use it or not, I hope you all have a great year!
Jim
p.s., On the off chance that you do not know him, I am also pasting in a link below to Denny and his world.
The Fortune article
http://archive.fortune.com/magazines/fortune/fortune_archive/2005/06/27/8263412/index.htm
The Journal of Business Ethics article
http://link.springer.com/article/10.1007/BF00870550
The New Yorker article
http://www.newyorker.com/magazine/2015/05/04/the-engineers-lament
The Denny Gioia interview
Streaming link
http://www.bus.umich.edu/Video/Play/new.asp?file=Ross/PintoFiresCase&style=style/default.css
Download link
http://webuser.bus.umich.edu/video/files/PintoFiresCase.zip
An Introduction to Denny Gioia
http://php.smeal.psu.edu/smeal/dirbio/displayBio.php?t_user_id=dag4
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