Colleagues: (My apologies for any cross posting)
I am looking to measure either (i) firm profit motive, or (ii) firm
profit motive in relation to societal motive.
Essentially I want to measure the degree to which a firm is driven by
a profit motive versus driven by doing good in society (ie:
contributing voluntarily to a social cause or environmental program).
I was thinking of creating a proxy measure using (Total voluntary
expenditures to social & environmental programs divide by Net profit
before taxes) as a measure of social motive to profit motive.
Has anyone come across such a measure? If you have any thoughts, I
would greatly appreciate hearing from you.
Thanks,
Scott
--
Scott R. Colwell, Ph.D.
Assistant Professor
University of Guelph
College of Management and Economics
Guelph, Ontario, Canada, N1G 2W1
phone: 519-824-4120 ext: 53095
email:
scolwell@uoguelph.ca
http://www.uoguelph.ca/~scolwell/
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