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The International Association on Public and Nonprofit Marketing (AIMPN / IAPNM), in collaboration with the Marketing and Operations Management Research Group at the University of Extremadura, organizes the Fifth International Congress on Teaching Cases related to Public and Nonprofit Marketing under the motto “Can we build a more responsible world?”. This Congress will be held next December 13, 2013 at Badajoz (Spain).

The event aims joint participation of professors and students (either in person or on-line, as appropriate) in a discussion forum revealing concerns of both groups regarding those aspects related to the responsible and/or sustainable character of activities carried out by entrepreneurs, businesses and public institutions. At this purpose, we encourage you to form working teams consisting of a professor-tutor and up to 5 students who will develop and, where appropriate, will present their 5-10 pages length studies cases, in English, Spanish or Portuguese languages, and according to the format in the template that will be provided after registration. Such cases must be referred to any actual activities by companies, public institutions or nonprofits that are particularly noteworthy because of their responsible and/or sustainable character, considered from a marketing view. Analysis or views from close related disciplines will also be welcome.