With apologies for cross-posting:
Embedding CSR into Corporate Culture: Challenging the Executive Mind
By Diane L. Swanson
"A highly innovative, easily absorbed, practically useful approach to CSR leadership. Swanson has written one of those rare books that speaks directly to experienced corporate practitioners, seasoned academic theorists, and business school students. Swanson's goal is to persuade corporate leaders that CSR practices can enhance economic operations and improve community relations simultaneously. Her message to CSR scholars is to expand, enrich, and operationalize academic understanding of business-and-community relations. No other CSR book displays the practical appeal and theoretical sophistication of this one." - William C. Frederick, Katz Graduate School of Business, University of Pittsburgh, USA
Embedding CSR into Corporate Culture
· demonstrates that a new frontier for CSR is possible in theory and practice
· develops a model of values-based leadership for enacting triple bottom line goals
· charts implications of values-based leadership for research, practice, and business education
Read more at:
http://us.macmillan.com/embeddingcsrintocorporateculture/DianeLSwanson
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