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Re-Energizing the Base of the Pyramid Domain: Creating a Roadmap for the Next Decade

The BoP domain has been around for more than a decade. What have we learned so far?  Where can we go from here?  Please come to this PDW if you are interested in interacting with a community of scholars committed to enhancing scholarship and impact this domain.

Session Type: PDW Workshop
Program Session: 311 | Submission: 15220 | Sponsor(s): (SIM, IM, ONE, ENT, ODC)
Scheduled: Saturday, Aug 8 2015 10:00AM - 12:30PM at Pinnacle Vancouver Harbourfront Hotel in Pinnacle Harbourfront Ballroom II

Chair: Ted London, U. of Michigan

Presenter: Stuart Hart, U. of Vermont

Facilitator: Samer Abdelnour, Erasmus U. Rotterdam

Facilitator: Niels Billou, U. of Western Ontario

Facilitator: Oana Branzei, U. of Western Ontario

Facilitator: Lisa Jones Christensen, U. of North Carolina, Chapel Hill

Facilitator: Les Dlabay, Lake Forest College

Facilitator: Laurette Dube, McGill U.

Facilitator: Duncan Duke, Ithaca College

Facilitator: Raed Elaydi, Roosevelt U.

Facilitator: June Nellie Francis, Simon Fraser U.

Facilitator: Robert O. Harris, Benedictine U.

Facilitator: John C Hollwitz, Fordham U.

Facilitator: Geoffrey Kistruck, Schulich School of Business

Facilitator: James L Koch, Santa Clara U.

Facilitator: Kevin McKague, York U.

Facilitator: Moriah A. Meyskens, U. of San Diego

Facilitator: Israr Qureshi, IE Business School

Facilitator: Miguel Rivera-Santos, Babson College

Facilitator: Patrick Shulist, Ivey Business School

Facilitator: Chris J Sutter, Miami U. Ohio

Facilitator: Justin W. Webb, U. of North Carolina, Charlotte

Facilitator: Warner P. Woodworth, Brigham Young U.

Facilitator: James Calvin, The John Hopkins U.

The overall objective of this session is to build a stronger community of scholars interested in advancing the base of the pyramid (BoP) domain. This session will draw from the recently released "BoP Roadmap", which identifies three critical research areas that require deeper attention. The specific goals of this workshop are to: (1) offer insights into what we know so far about the BoP domain; (2) highlight opportunities to generate meaningful future research; and (3) develop individual and collective research agendas that can contribute to the future evolution of the domain.