Dear friends,
The story of the growth, sale, and rebirth of Ben & Jerry's Ice Cream under Unilever's ownership raises key issues about sustainability and social justice in business. My new book Ice Cream Social: The Struggle for the Soul of Ben & Jerry's (Berrett Koehler, 2014), is the first complete account. Please join Mark Milstein of Cornell's Center for Global Sustainable Enterprise, myself, and Rob Michalak, Global Director of Social Mission at Ben & Jerry's, in a conversation about these issues on Monday, August 4 from11:30AM - 1:00PM in Room 119A of the Convention Center. After the session, you're invited to enjoy a free Ben & Jerry's ice cream cone and continue the conversation at the Berrett Koehler exhibit hall booth (#719). Mark and I are developing teaching modules based on the story, and we are eager to hear your ideas.
Brad Edmondson/ www.icecreamsocialbook.com
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