We are delighted to announce the publication on May 1st of:
THE DIFFERENCE MAKERS
HOW SOCIAL AND INSTITUTIONAL ENTREPRENEURS CREATED THE CORPORATE
RESPONSIBILITY MOVEMENT
Sandra Waddock
320 pp | 234 x 156 mm | paperback | ISBN 978-1-906093-04-4 | Published
1 May 2008
List price: GBP21.95 EUR32.95 USD$45.00
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The Difference Makers is a history and detailed analysis of how
corporate responsibility has emerged as a key political, social, and
business issue, why it has evolved so quickly, and what the visions of
its thought leaders are for the future. It is a mental map of the
terrain of corporate responsibility.
It will be essential reading for everyone involved in CSR: from
advisors and consultants to academics, business people and all those
who are interested in the future of the corporation.
"terrific ... By sharing what others have done in such an accessible
and even intimate way, [the author] leaves us motivated to follow their
lead."
James P. Walsh, University of Michigan
Read the full Foreword here:
http://www.greenleaf-publishing.com/productdetail.kmod?productid=2688
PRE-ORDER ONLINE AND RECEIVE 20% DISCOUNT
http://www.greenleaf-publishing.com/productdetail.kmod?productid=2688
Offer ends 30 April 2008.
Free to view/download: "Introduction: creating a social movement" and
"Chapter 1: Making a difference" (Look in "Table of Contents").
http://www.greenleaf-publishing.com/productdetail.kmod?productid=2688
You can also request a review copy or an inspection copy.
Since the 1970s, public and civil society dissatisfaction with the
global power of corporations has generated a growing wave of new
institutional mechanisms that attempt, in different ways, to create
more accountable, responsible, and transparent businesses. These
institutional mechanisms have become part of a much-larger social
movement that is attempting to develop a set of constraints on business
that stands in stark contrast to the dominant economic logic of
maximizing shareholder wealth and growing multinational corporations'
size and power. They include business associations and alliances
focused on sustainability, responsibility, and accountability,
consultancies that are helping companies to behave as good corporate
citizens, responsible investment entities, social research
organizations, social and environmental standard setters, monitoring
and reporting initiatives, and organizations focused on incorporating
social issues into management education.
These new institutions would not have emerged without the work of a
number of pioneering individuals: "The Difference Makers" - visionary
social and institutional entrepreneurs who, together, have had a
massive impact on getting decision-makers to incorporate social and
environmental criteria in the strategies, practices, and purposes of
the modern corporation. Thanks to these "Difference Makers", there has
been remarkable progress in advancing an alternative agenda and in
creating a corporate responsibility infrastructure, particularly since
the late 1980s and '90s.
It is not often that we have the opportunity to hear from the early
pioneers of a social movement about how it grew and evolved, but that
is exactly what this book sets out to do. It tells the stories of these
social and institutional entrepreneurs and the organizations they have
founded and led, largely in their own words. The book examines 23 of
the key players who have been instrumental in developing the corporate
responsibility movement in North America and the UK. They include John
Ruggie and the Global Compact, Allen White and the Global Reporting
Initiative, John Elkington and SustainAbility, Simon Zadek and
AccountAbility, Alice Tepper Marlin and Social Accountability
International, Bob Dunn and Business for Social Responsibility, and
Joan Bavaria and Ceres - along with many others.
Who are the Difference Makers? (100K PDF file)
http://www.greenleaf-publishing.com/content/pdfs/
whoarethedifferencemakers.pdf
TABLE OF CONTENTS
Foreword
http://www.greenleaf-publishing.com/default.asp?contentid=76
James P. Walsh, Gerald and Esther Carey Professor of Business
Administration, Professor of Management and Organizations, Professor of
Strategy, Ross School of Business, University of Michigan
Introduction: creating a social movement
1. Making a difference
2. Building a different future: an emerging corporate responsibility
infrastructure
3. Early inklings: social pioneering for responsible investing
4. Emerging accountability structures
5. Emerging responsibility standards
6. Transparency and common reporting
7. Networking
8. Engagement and dialogue: changing the fundamentals
9. The vision thing
For further information on any of the above, please contact:
Jayney Bown
Greenleaf Publishing
Aizlewood Business Centre
Aizlewood's Mill
Sheffield S3 8GG
UK
Tel: +44 (0)114 282 3475
Fax: +44 (0)114 282 3476
sales@greenleaf-publishing.com
www.greenleaf-publishing.com
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