Dear Colleagues,
Greener Management International Issue 51 is a special issue on:
AN EXPLORATORY JOURNEY TOWARDS THE RESEARCH AND PRACTICE OF THE ‘BASE
OF THE PYRAMID’
Edited by Prabhu Kandachar, Delft University of Technology, The
Netherlands
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A limited number of individual copies of this special issue are
available for purchase at the price of GBP25.00/USD45.00/EUR37.50.
Postage worldwide is gratis.
All papers from Greener Management International since 1999 are now
available to download or buy as PDFs.
You can also save between 30% and 50% on subscriptions.
To place an order, view all paper abstracts or view the "Introduction"
by Prabhu Kandachar and Minna Halme
Go to:
http://www.greenleaf-publishing.com/greenleaf/journaldetail.kmod?
productid=2561&keycontentid=8
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ABOUT THIS ISSUE
Today, there is little dispute that poverty is one of the most pressing
global problems calling for innovative solutions. One approach
currently attracting much attention is the so-called
base-of-the-pyramid (BOP; also referred to as "bottom-of-the-pyramid")
concept, a novel approach that, it is suggested, can deliver at least a
partial solution to poverty.
The pioneering work by Prahalad and Hart in this area suggests that
there is a fortune to be made for entrepreneurs in BOP initiatives,
while at the same time great opportunities for the world’s poor to
escape from poverty. The book The Fortune at the Bottom of the Pyramid
(Prahalad 2005) proposes a framework for the active engagement of the
private sector and suggests a basis for a profitable win–win
engagement. He argues that all that is stopping business from designing
products and services to meet the needs of the world’s poor, and then
efficiently manufacturing and distributing them, is human ingenuity —
innovation. The topic has unleashed an extensive and generally
enthusiastic response from academics, businesses, NGOs and governments.
The BOP issue is a new knowledge area, and consequently there is an
urgent need to broaden the knowledge base. The aim of this special
issue is to contribute to BOP knowledge not only in general terms but
particularly as regards the needs of the users – the poor - as a
starting point for BOP products, services and innovations.
This special issue brings together leading research in this nascent
field. The majority of the papers included are based on empirical case
studies from several countries in Asia, Africa and South America. The
issues that the articles deal with include social embeddedness of firms
or innovations in low-income markets, multi-stakeholder collaborations
in facilitating the development of BOP product-service concepts, or
tensions between different stakeholders involved in the introduction of
potentially disruptive innovations to BOP markets. One of the more
provocative papers is a conceptual critique of the BOP approach.
TABLE OF CONTENTS
Introduction
Prabhu Kandachar, Delft University of Technology, The Netherlands, and
Minna Halme, Helsinki School of Economics, Finland
Influential Factors in Becoming Socially Embedded in Low-Income Markets
Pablo Sánchez, Joan Enric Ricart and Miguel Ángel Rodríguez, IESE
Business School, University of Navarra, Spain
Small-scale Farmer Access to International Agri-food Chains: A
BOP-Based Reflection on the Need for Socially Embedded Innovation in
the Coffee and Flower Sector
Myrtille Danse, Agricultural Economics Research Institute (LEI), The
Netherlands, and Sietze Vellema, Technology and Agrarian Development
Group/Agricultural Economics Research Institute (LEI), The Netherlands
Bridging the Divide: A Third-Sector Approach to Health and Development
Jessica Marter-Kenyon, University of California, Berkeley, USA
A Base-of-the-Pyramid Approach in Argentina: Preliminary Findings from
a BOP Learning Lab
Miguel Angel Gardetti, Centre for Study of Corporate Sustainability,
Argentina; Argentina Base of the Pyramid Learning Lab
Tensions between Venture Capitalists’ and Business-Social
Entrepreneurs’ Goals: Will Bottom-of-the-Pyramid Strategies Offer a
Solution?
Liisa Harjula, Helsinki School of Economics, Finland
The Scramble for BOP Penetration in Telecommunications
Richard Cooper and Andrew Boye, Cactel Communications, UK
Misfortune at the Bottom of the Pyramid
Aneel Karnani, University of Michigan, USA
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ALSO AVAILABLE
MAKE POVERTY BUSINESS
INCREASE PROFITS AND REDUCE RISKS BY ENGAGING WITH THE POOR
Craig Wilson and Peter Wilson
190pp | 234 x 156 mm
Hardback: ISBN 1 874719 96 9 | GBP21.95 USD40.00
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To place an order for this title at a discount of 10%,
or to view/download ‘The Introduction’
go to:
http://www.greenleaf-publishing.com/productdetail.kmod?productid=683
*********************************
‘Make Poverty Business’ examines the successes, failures and missed
opportunities of a wide range of global companies including Wal-Mart,
BP, Unilever, Shell and HSBC when dealing with the poor and with
development advocates in the media, NGOs, governments and international
organisations. It includes a discussion on how to use a poverty
perspective to provoke profitable innovation - not only to create new
products and services but also to find new sources of competitive
advantage in the supply chain and to develop more sustainable,
lower-cost business models in developing countries.
Entertaining, well written and refreshingly free of management jargon,
this is an engaging contribution to the debate on development.
William Keegan, Senior Economics Commentator, The Observer
Make Poverty Business will revolutionise how people think about
corporate social responsibility. No CEO should be without this book.
Alex Singleton, Director-General, The Globalisation Institute
For more information and assistance, contact:
Jayney Bown
Greenleaf Publishing Ltd
Aizlewood Business Centre
Aizlewood's Mill
Nursery Street
Sheffield S3 8GG
UK
+44 (0)114 282 3475 - Telephone
+44 (0)114 282 3476 - Fax
sales@greenleaf-publishing.com
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