Dear Colleagues,
We are delighted to announce the publication on 21 February 2007 of
TOTAL RESPONSIBILITY MANAGEMENT: THE MANUAL
By Sandra Waddock, Boston College, USA, and Charles Bodwell,
International Labour Office
192 pp | 210 x 148 mm | hardback | ISBN 978-1-874719-98-4
List price: GBP21.95 EUR32.00 USD$40.00
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To order this book at a discount of 10%, go to:
http://www.greenleaf-publishing.com/productdetail.kmod?productid=686
View/download Chapter 1, "What is responsibility management? And why
bother?"
http://www.greenleaf-publishing.com/productdetail.kmod?productid=686
(Go to the Table of Contents)
You can also request a review copy or inspection copy
http://www.greenleaf-publishing.com (Go to the "Bookshop" menu)
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TOTAL RESPONSIBILITY MANAGEMENT: THE MANUAL
Almost every manager today knows that satisfying customers by meeting
their quality demands is a critical component of business success.
Quality management is a given in modern companies - a competitive
imperative. Yet it was not always so. Back when the quality movement
was getting started, few managers really understood either the
importance of quality to customers or how to manage for quality. Much
the same could be said today about managing responsibility. Why and how
should responsibility be managed? What is responsibility management?
"Total Responsibility Management" answers these questions while at the
same time providing a systemic framework for managing a company's
responsibilities to stakeholders and the natural environment that can
be applied in a wide range of contexts.
This framework uses managerial familiarity with quality management to
illustrate the drivers for responsibility management. Companies know
that product or service quality affects their customer relationships
and the trust customers have in the company's products and services.
So, too, a company's management of its responsibilities to other
constituencies affects its relationships with those other stakeholders
and the natural environment. But why bother? The answer is quite
simple. Never has it been easier for employees, reporters, activists,
investors, community members, the media and other critical observers to
find fault with companies and their subsidiaries. A problem identified,
even in a remote region or within a remote supplier, can
instantaneously be transmitted around the world at the click of a
mouse. Ask footwear, toy, clothing and other highly visible branded
companies what their recent experience with corporate critics has been
and they will tell you about the need to manage their stakeholder
responsibilities (human rights, labour relations, environmental,
integrity-related) or face significant consequences in the limelight of
public opinion.
Managers will discover that whether they do it consciously or not, they
are already managing responsibility, just as companies were already
managing quality when the quality movement hit. This manual makes the
process of managing responsibilities to and relationships with
stakeholders and nature explicit. Making the process explicit is
important because too few of today's decisions-makers yet understand
how they are managing stakeholder responsibilities as well as they
understand how to manage quality.
Managing responsibilities goes well beyond traditional 'do good' or
discretionary activities associated with philanthropy and volunteerism,
which are frequently termed 'corporate social responsibility'. In its
broadest sense, responsibility management means taking corporate
citizenship seriously as a core part of the way the company develops
and implements its business model. The specifics of responsibility
management are unique to each company, its industry, its products and
its stakeholders, yet, as this manual illustrates, a general approach
to managing responsibility is feasible - indeed, is increasingly
necessary.
Based on work undertaken by Boston College and the International Labour
Office, "Total Responsibility Management" is the first CSR manual. Its
original case studies add value to a range of tools and exercises that
will make it required reading for all managers in need of a practical
guide to managing responsibility and to students and researchers
looking for an overarching framework to contextualise the changing
responsibilities of global business.
TABLE OF CONTENTS
* What is responsibility management? And why bother?
* The business case for responsibility management: the new business
imperative
* Building integrity and sustainability systemically
* Inspiration: vision setting and commitment processes
* Integration
* Improvement and innovation systems
* Indicators
* Getting started: change management and the complexity of being
'glocal'
*********************************
To order this book at a discount of 10%, go to:
http://www.greenleaf-publishing.com/productdetail.kmod?productid=686
View/download Chapter 1, "What is responsibility management? And why
bother?"
http://www.greenleaf-publishing.com/productdetail.kmod?productid=686
(Go to the Table of Contents)
You can also request a review copy or inspection copy
http://www.greenleaf-publishing.com (Go to the "Bookshop" menu)
*********************************
Alternatively, please contact:
Jayney Bown
Greenleaf Publishing Ltd
Aizlewood Business Centre
Aizlewood's Mill
Nursery Street
Sheffield S3 8GG
UK
+44 (0)114 282 3475 - Telephone
+44 (0)114 282 3476 - Fax
sales@greenleaf-publishing.com
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