Discussion: View Thread

Total Responsibility Management - The Manual

  • 1.  Total Responsibility Management - The Manual

    Posted 02-21-2007 11:50
    Dear Colleagues,

    We are delighted to announce the publication on 21 February 2007 of

    TOTAL RESPONSIBILITY MANAGEMENT: THE MANUAL
    By Sandra Waddock, Boston College, USA, and Charles Bodwell,
    International Labour Office
    192 pp | 210 x 148 mm | hardback | ISBN 978-1-874719-98-4
    List price: GBP21.95 EUR32.00 USD$40.00
    *********************************
    To order this book at a discount of 10%, go to:
    http://www.greenleaf-publishing.com/productdetail.kmod?productid=686

    View/download Chapter 1, "What is responsibility management? And why
    bother?"
    http://www.greenleaf-publishing.com/productdetail.kmod?productid=686
    (Go to the Table of Contents)

    You can also request a review copy or inspection copy
    http://www.greenleaf-publishing.com (Go to the "Bookshop" menu)
    *********************************
    TOTAL RESPONSIBILITY MANAGEMENT: THE MANUAL

    Almost every manager today knows that satisfying customers by meeting
    their quality demands is a critical component of business success.
    Quality management is a given in modern companies - a competitive
    imperative. Yet it was not always so. Back when the quality movement
    was getting started, few managers really understood either the
    importance of quality to customers or how to manage for quality. Much
    the same could be said today about managing responsibility. Why and how
    should responsibility be managed? What is responsibility management?
    "Total Responsibility Management" answers these questions while at the
    same time providing a systemic framework for managing a company's
    responsibilities to stakeholders and the natural environment that can
    be applied in a wide range of contexts.

    This framework uses managerial familiarity with quality management to
    illustrate the drivers for responsibility management. Companies know
    that product or service quality affects their customer relationships
    and the trust customers have in the company's products and services.
    So, too, a company's management of its responsibilities to other
    constituencies affects its relationships with those other stakeholders
    and the natural environment. But why bother? The answer is quite
    simple. Never has it been easier for employees, reporters, activists,
    investors, community members, the media and other critical observers to
    find fault with companies and their subsidiaries. A problem identified,
    even in a remote region or within a remote supplier, can
    instantaneously be transmitted around the world at the click of a
    mouse. Ask footwear, toy, clothing and other highly visible branded
    companies what their recent experience with corporate critics has been
    and they will tell you about the need to manage their stakeholder
    responsibilities (human rights, labour relations, environmental,
    integrity-related) or face significant consequences in the limelight of
    public opinion.

    Managers will discover that whether they do it consciously or not, they
    are already managing responsibility, just as companies were already
    managing quality when the quality movement hit. This manual makes the
    process of managing responsibilities to and relationships with
    stakeholders and nature explicit. Making the process explicit is
    important because too few of today's decisions-makers yet understand
    how they are managing stakeholder responsibilities as well as they
    understand how to manage quality.

    Managing responsibilities goes well beyond traditional 'do good' or
    discretionary activities associated with philanthropy and volunteerism,
    which are frequently termed 'corporate social responsibility'. In its
    broadest sense, responsibility management means taking corporate
    citizenship seriously as a core part of the way the company develops
    and implements its business model. The specifics of responsibility
    management are unique to each company, its industry, its products and
    its stakeholders, yet, as this manual illustrates, a general approach
    to managing responsibility is feasible - indeed, is increasingly
    necessary.

    Based on work undertaken by Boston College and the International Labour
    Office, "Total Responsibility Management" is the first CSR manual. Its
    original case studies add value to a range of tools and exercises that
    will make it required reading for all managers in need of a practical
    guide to managing responsibility and to students and researchers
    looking for an overarching framework to contextualise the changing
    responsibilities of global business.

    TABLE OF CONTENTS

    * What is responsibility management? And why bother?

    * The business case for responsibility management: the new business
    imperative

    * Building integrity and sustainability systemically

    * Inspiration: vision setting and commitment processes

    * Integration

    * Improvement and innovation systems

    * Indicators

    * Getting started: change management and the complexity of being
    'glocal'

    *********************************
    To order this book at a discount of 10%, go to:
    http://www.greenleaf-publishing.com/productdetail.kmod?productid=686

    View/download Chapter 1, "What is responsibility management? And why
    bother?"
    http://www.greenleaf-publishing.com/productdetail.kmod?productid=686
    (Go to the Table of Contents)

    You can also request a review copy or inspection copy
    http://www.greenleaf-publishing.com (Go to the "Bookshop" menu)

    *********************************
    Alternatively, please contact:

    Jayney Bown
    Greenleaf Publishing Ltd
    Aizlewood Business Centre
    Aizlewood's Mill
    Nursery Street
    Sheffield S3 8GG
    UK

    +44 (0)114 282 3475 - Telephone
    +44 (0)114 282 3476 - Fax
    sales@greenleaf-publishing.com

    _______________________________________________________________________

    To send a message to the list, send your email to SIM@aomlists.pace.edu

    _______________________________________________________________________

    Visit the SIM Division website at: http://sim.aomonline.org
    _______________________________________________________________________

    If you wish to unsubscribe from this list or change your delivery
    options, you can do so online at: http://aomlists.pace.edu/scripts/wa.exe?SUBED1=sim&A=1