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Dear colleagues,

I wanted to share with you that management guru, C.K. Prahalad, has released two new business case studies: Jaipur Rugs and Bharti Airtel. 

Jaipur Rugs: Beginning with the purchase of two rug looms in 1978, Jaipur Rugs CEO, N.K. Chaudhary has built the largest hand knotted rug export company in India, employing 40,000 people across seven states in north India. The Jaipur Rugs business model has successfully connected rural poor with markets of the rich, through the development of a global supply chain, built around mobilizing human capability and skills at the grassroots level and finding steady jobs for rural men and women in the most depressed parts of India. 

Bharti Airtel: This case study on India's wireless giant shows how the firm exemplifies many of the tenets set forth in the book Prahalad's book, The New Age of Innovation. Case A presents the history of India's wireless telecommunications industry and the unique challenges faced by operators in that environment. It also gives the background on Airtel, introduces its leaders, and describes some of the biggest challenges facing the company. Case B presents varied strategies that Airtel has pursued to become one of the most profitable wireless telecommunications companies in the world, despite the fact that it operates in one of the poorest countries on Earth.

To read the cases, click on the following direct links (note, you must be a registered educator on www.globalens.com to view inspection copies):

• Jaipur Rugs
• Bharti Airtel (A)
• Bharti Airtel (B)

For updates on new cases, please follow Globalens on Twitter @globalens.

******************
Moses K Lee
The William Davidson Institute
At the University of Michigan

Center for Entrepreneurship
College of Engineering

Address:
333 Maynard St
3rd Floor
Ann Arbor, MI 48104

Tel: 734-615-9650
Fax: 734-998-6920
Em: moseslee@bus.umich.edu
Web: socialventurecreation.blogspot.com