PRE-PUBLICATION DISCOUNT: 2 DAYS LEFT
Getting it Right: Making Corporate-Community Relations Work
Luc Zandvliet and Mary B. Anderson
240 pp | 234 x 156 mm | paperback | ISBN 978-1-906093-19-8 | Published
29 April 2009
List price: GBP25.00 EUR35.00 USD40.00
ORDER ONLINE AND RECEIVE 20% DISCOUNT
Offer ends close of business on 29 April 2009:
http://www.greenleaf-publishing.com/add_getquantity.kmod?productid=2830
Read the Preface (PDF):
http://www.greenleaf-publishing.com/content/pdfs/gir_preface.pdf
Read the Introduction (PDF):
http://www.greenleaf-publishing.com/content/pdfs/gir_intro.pdf
You can also request a review copy.
Corporate-community relations in poor, unstable countries is an area
fraught with problems for managers despite their best intentions.
Based on seven years of on-the-ground research, a new book is about to
be published that will help corporate managers get it right.
Described by Jean-Pierre Cordier of French oil company Total as the
"missing book on CSR", "Getting it Right: Making Corporate-Community
Relations Work" is published this week - which means there are only
two days left to claim 20% pre-publication discount. The deadline has
been extended to close of business on Wednesday 29th April, so order
now.
*** Bulk orders save up to 60%. See below.
PRAISE
"This is by far the best book on community relations for corporate
practitioners that I have read. It lays out the rationale, the issues
and the pitfalls in a strikingly simple but profound way and presents
real case studies that point the way to positive outcomes for all
stakeholders."
Dr Chris Anderson, Director Corporate and External Affairs Africa,
Newmont Mining Corporation
"Getting relations right with communities is critical to business
success but very challenging. This extraordinary multi-year global
study of business and community interactions is richly filled with
insightful, practical, and clear advice on how companies and
communities can avoid costly mistakes and construct powerful and
mutually beneficial relationships."
James E. Austin, Eliot I. Snider and Family Professor of Business
Administration, Emeritus, Harvard Business School
"Why do so many corporations, despite the best of intentions, get it
wrong when they set up shop in poor communities? This book not only
clearly explains why, but it also offers a rich array of practical and
sensible recommendations on how to get it right, based on years of
painstaking field research and analysis of the complex interactions
between communities and corporations. This book not only fills an
important gap in the corporate social responsibility field but its
principles and advice help us understand what we mean when we speak of
sound and sustainable development. It should be required reading for
the executive about to embark on a field posting, but also by any
development practitioner that is interested in understanding how to
interact with poor communities."
Ian Bannon, Sector Manager, Fragile States, Conflict and Social
Development, Africa Region, World Bank
"For people interested or involved, directly or indirectly, in CSR,
this was the 'missing' book, which is now a reality."
Jean-Pierre Cordier of French oil company Total
ABOUT THE BOOK
>>>A company begins exploration of future operations in a remote and
rural area of a poor, but resource-rich country. The communities in
this area welcome the company's interest, seeing the prospects for
improved social and economic conditions. They look forward to the
creation of jobs and other income opportunities, and they look forward
to being connected to the outside world through the company.
>>>The company, for its part, wants to get it right with local
communities. In order to understand the context in which they plan to
operate as well as to demonstrate their respect for local mores,
managers hire an anthropologist or a non-governmental organization
(NGO) to do community surveys. They see these as the first steps for
establishing good relations between the company and local communities.
>>>Five years later, a visitor to the area sees schools and clinics
that the company has built and staffed for the community. He sees
upgraded roads and electricity that had not existed before. He sees
increased activity in the region, more people and more vehicles, as
people have migrated to the area for work. But he hears the company
manager complain that he spends far too much time dealing with the
community's "never-ending demands" and with "local trouble-makers,"
and he hears community members complain that "the company has done
nothing for us."
This book has been written for corporate managers who are responsible
for company operations in societies that are poor and politically
unstable. Many such managers are frustrated with the situations they
face. They try their best to run effective, profitable and beneficial
operations that take account of the needs of all their stakeholders,
including local surrounding communities. But, even with their best
efforts, they encounter community dissatisfaction, unrest, opposition,
and delays and, worse yet, threats and violence.
In many ways, this book is also written by such managers because the
information and learning it includes come directly from their day-to-
day, grounded field experience. For seven years the authors have spent
days and weeks at over 25 sites of companies - including (among
others) BP, ChevronTexaco, Barrick, Shell, Total, and Newmont -
operating in Africa, Asia, Latin America, Australia, and North
America, talking with both company staff and local people. They have
gathered evidence of how the daily, ongoing operations of companies
interact with, affect, and are affected by the societies where they
work. They have heard lots of complaints - on both sides. They have
seen policies and programs, intended to establish positive relations,
backfire and, instead, bring angry demonstrations at the company gate
and seemingly endless negotiations and demands. They have also seen
operations that are appreciated and supported by local people because
of the positive impacts they have had.
Both corporations and communities begin their interactions with
positive attitudes and expectations, but in a short time tensions
between the two rise and negative attitudes can supplant positive
ones. In each location where CEP has seen this story play out, there
are, of course, variations and details that reflect the specific
context and local history. But the regularity and similarity of
complaints across so many contexts also show that there are clear, and
predictable, patterns in the processes by which company-community
relations turn sour.
"Getting it Right" reports, analyzes, and sorts the broad and varied
experiences of these many corporations, bringing forward the lessons
that can be usefully applied in other settings. The aim is to help
corporate managers get it right with respect to interactions with
local communities, so that they can more efficiently and effectively
accomplish their production goals and, at the same time, ensure that
local communities are better (rather than worse) off as a result of
their presence. The book also addresses what has been learned about
how companies can interact, appropriately and positively, with
national governments and advocacy NGOs in ways that promote, rather
than undermine, the welfare of the citizens of the countries where
they operate.
The book provides a treasure trove of practical experience against
which other managers can analyze their own situations and, using what
has been learned by smart colleagues before them, arrive at sound,
practical approaches to their daily challenges.
"Getting it Right" will be an indispensable resource for all managers
working in community relations or responsible for operations in
difficult locations, as well as for students of development studies,
corporate social responsibility, sustainable development, the
extractive industries, and stakeholder management.
ORDER ONLINE AND RECEIVE 20% DISCOUNT:
http://www.greenleaf-publishing.com/add_getquantity.kmod?productid=2830
Offer ends close of business on 29 April 2009.
CONTENTS
Preface and acknowledgments
http://www.greenleaf-publishing.com/content/pdfs/gir_preface.pdf
Introduction
http://www.greenleaf-publishing.com/content/pdfs/gir_intro.pdf
Section I
1 How to understand getting it wrong and getting it right: toward a
framework for analysis
2 Benefits distribution: getting it wrong and getting it right
3 Corporate behavior: getting it wrong and getting it right
4 Side effects: getting it wrong and getting it right
5 Making the transition from getting it wrong to getting it right
Special note on corporate operations in situations of conflict
Section II
6 Hiring policies
7 Compensation policies
8 Contracting policies
9 Community consultation and negotiation
Special note on establishing grievance procedures
10 Community projects
11 Working with advocacy NGOs
12 Working with government
Section III
13 Internal management issues that determine the success or failure of
external relations
14 Measuring the effectiveness of stakeholder engagement
15 'Even engineers can get it right ...'
BULK DISCOUNTS
For orders of 10 copies or more, generous discounts apply:
20% discount on orders of 10-49 copies
30% discount on orders of 50-99 copies
40% discount on orders of 100-249 copies
50% discount on orders of 250-499 copies
60% discount on orders of 500 copies and over
Published price: £25.00 / €35.00 / US$40.00
For more on bulk discounts or for any further information, contact:
Jayney Bown
Greenleaf Publishing
Aizlewood Business Centre
Aizlewood's Mill
Sheffield S3 8GG
UK
Tel: +44 (0)114 282 3475
Fax: +44 (0)114 282 3476
sales@greenleaf-publishing.com
www.greenleaf-publishing.com
Subscription Policy:
It is not our intention to send this email to those who do not wish to
receive it. If you do not wish to hear from us, please reply to this
email address (
newbooks@greenleaf-publishing.com) with the word
"UNSUBSCRIBE" in the subject line, and you'll be taken off the list.
Please be sure to reply using the email address that we sent to as
otherwise it is difficult to trace the details and guarantee the
removal. To ensure complete removal, please inform us of any other
email addresses that default to your mailbox.
Please note that this email is a Greenleaf new titles alert.
Unsubscribing from this list does not automatically unsubscribe you
from the Greenleaf publicity announcement list, which provides
information on relevant conferences. You can do this by sending an
email with word "UNSUBSCRIBE" in the header to
publicity@greenleaf-publishing.com
.
_______________________________________________________________________
To send a message to the list, send your email to
SIM@aomlists.pace.edu
_______________________________________________________________________
Visit the SIM Division website at:
http://sim.aomonline.org
_______________________________________________________________________
If you wish to unsubscribe from this list or change your delivery
options, you can do so online at:
http://aomlists.pace.edu/scripts/wa.exe?SUBED1=sim&A=1