Announcing the publication on 1 July 2008 of
THE SUSTAINABLE ENTERPRISE FIELDBOOK: WHEN IT ALL COMES TOGETHER
Edited by Jeana Wirtenberg with William G. Russell and David Lipsky
in collaboration with The Enterprise Sustainability Action Team
"The Sustainable Enterprise Fieldbook: When It All Comes Together" is
now available and already selling fast. Order your copy online now and
receive 10% discount.
http://www.greenleaf-publishing.com/productdetail.kmod?productid=2689
"This brilliant collection of essays lays the foundation for building a
sustainable society. All boards of directors and their leadership
should make this book required reading."
Warren Bennis, Professor, University of Southern California; co-author
of Judgment: How Great Leaders Make Winning Calls and Transparency: How
Leaders Create a Culture of Candor
" 'The Sustainable Enterprise Fieldbook' focus[es] on the human side of
sustainable enterprise - the organizational, behavioral, and even
cognitive challenges. It is a must-read for anyone trying to make
sustainability happen in the real world."
Stuart L. Hart, S.C. Johnson Professor of Sustainable Global
Enterprise, Cornell University; author of Capitalism at the Crossroads
"Managers everywhere desperately need books like 'The Sustainable
Enterprise Fieldbook' in order to get started on the journey."
Peter Senge, Founder of SOL; Senior Lecturer, Behavioral and Policy
Sciences, MIT Sloan School of Management; author of The Fifth
Discipline and co-author of The Necessary Revolution
"The most comprehensive sourcebook for leaders, managers,
practitioners, and all those committed to working within their
communities and organizations to nudge the human family toward
sustainable societies, living in peace with each other and nature."
Hazel Henderson, author of Ethical Markets: Growing the Green Economy;
President, Ethical Markets Media, LLC, USA and Brazil
" 'The Sustainable Enterprise Fieldbook' is a compendium of activities,
cases, tools, and principles on which to establish the organization of
the future ... This Fieldbook is both a good introduction and a
thorough exploration of how to create a better social, economic, and
environmental world that affects us all."
Dave Ulrich, Professor, Ross School of Business, University of
Michigan; Partner, The RBL Group
--------------
THE SUSTAINABLE ENTERPRISE FIELDBOOK: WHEN IT ALL COMES TOGETHER
Edited by Jeana Wirtenberg with William G. Russell and David Lipsky
in collaboration with The Enterprise Sustainability Action Team
320 pp | 234 x 156 mm | hardback | ISBN 978-1-906093-09-9
Published 1 July 2008
List price: GBP21.95 EUR32.95
http://www.greenleaf-publishing.com/productdetail.kmod?productid=2689
North American customers order from:
http://www.amanet.org/books/book.cfm?isbn=9780814412787
ORDER ONLINE NOW AND RECEIVE 10% DISCOUNT:
http://www.greenleaf-publishing.com/productdetail.kmod?productid=2689
Free to view/download: "Introduction and Overview" by Jeana Wirtenberg,
William G. Russell, and David Lipsky:
http://www.greenleaf-publishing.com/content/pdfs/fieldbookintro.pdf
You can also request a review copy or an inspection copy.
--------------
Today, managers and leaders of organizations, in both the private
sector and civil society, are being challenged as never before to find
ways to play a proactive role in addressing the concerns of sustainable
development. But they are often overwhelmed by a bombardment of
conflicting messages from the media, shareholders, customers,
employees, and NGOs. "The Sustainable Enterprise Fieldboo" helps
managers deal with this confusion. It teaches them how to strike a
better balance, moving from an "either/or" mind-set to one that
holistically embraces social, environmental and economic issues
simultaneously. It addresses the "what" ("what is a sustainable
strategy for a company or organization?") as well as the "how" ("how do
we go about building a sustainable enterprise?").
"The Sustainable Enterprise Fieldbook" has been put together by an
outstanding network of experts from business (Microsoft, Sony, Philips,
and AIG), consultancies, and academia. Its aim is to teach and guide
leaders, managers, practitioners, students, and professors in every
sector of society, and in every industry, in creating a successful and
sustainable enterprise. By making the steps needed clear,
understandable, and simple to follow, the book naturally engages
readers in their journey and encourages their participation in three
key ways: by increasing their understanding and awareness of what
sustainability means at a conceptual and practical, as well as a
personal, level; by energizing and expanding people's commitment to
building sustainable enterprises; and by providing readers with
extensive tools and techniques so they can individually and
collectively take actions that will improve the social, environmental,
and economic performance of their organizations in both the short and
long term.
Each chapter of the book illustrates through models, tools, cases,
stories, and examples from a wide range of companies how to integrate
sustainability into the day-to-day realities of running a business.
Managers are coached, facilitated, and guided to enable them to create
a better balance between the short and long term, to help them to
become change agents in their organizations and to provide answers to
the question "How do I make a difference?" Some of the areas covered
are leadership, strategy, managing change, employee engagement, metrics
and measurement, networks, and globalization.
Readers of "The Sustainable Enterprise Fieldbook" will find access to
the innovative "Living Fieldbook", which is an online community support
service providing ongoing updated assistance in building a sustainable
enterprise.
"The Sustainable Enterprise Fieldbook" offers an ingredient that has
been missing in the enormous outpouring of information on organizations
and sustainability: an holistic integration of solutions, which will
make the journey personal for each reader.
TABLE OF CONTENTS
Foreword
Georg Kell, Executive Head, UN Global Compact
Part I. Understanding reality: our context for The Sustainable
Enterprise Fieldbook
Introduction and overview
Jeana Wirtenberg, William G. Russell, and David Lipsky:
http://www.greenleaf-publishing.com/content/pdfs/fieldbookintro.pdf
Part II. Preparing the foundation for a sustainable enterprise
1. Leadership for a sustainable enterprise
Richard N. Knowles, Daniel F. Twomey, Karen J. Davis, and Shakira
Abdul-Ali
2. Mental models for sustainability
John D. Adams, Linda M. Kelley, Beth Applegate, and Theresa McNichol
3. Developing a sustainability strategy
Joel Harmon, Flynn Bucy, Susan Nickbarg, Govi Rao, and Jeana Wirtenberg
Part III. Embracing and managing change sustainably
4. Managing the change to a sustainable enterprise
Gregory S. Andriate and Alexis A. Fink
5. Employee engagement for a sustainable enterprise
Kent D. Fairfield, Richard N. Knowles, William G. Russell, Jeana
Wirtenberg, Sangeeta Mahurkar-Rao, and Orrin D. Judd
6. Sustainable enterprise metrics and measurement systems
William G. Russell, Shakira Abdul-Ali, Gil Friend, and David Lipsky
Part IV. Connecting, integrating, and aligning toward the future
7. Sustainable globalization: the challenge and the opportunity
Victoria G. Axelrod, Joel Harmon, William G. Russell, and Jeana
Wirtenberg
8. Transorganizational collaboration and sustainability networks
William G. Russell, Jenny Ambrozek, Victoria G. Axelrod, Jane
Carbonaro, and Linda M. Kelley
Part V. When it all comes together
9. A new beginning: when it all comes together
Jeana Wirtenberg, David Lipsky, and William G. Russell
Coda. An invitation to participate with us in the Living Fieldbook
Glossary of terms
About the contributors
Index
For further information on any of the above, please contact:
Jayney Bown
Greenleaf Publishing
Aizlewood Business Centre
Aizlewood's Mill
Sheffield S3 8GG
UK
Tel: +44 (0)114 282 3475
Fax: +44 (0)114 282 3476
sales@greenleaf-publishing.com
www.greenleaf-publishing.com
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