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Hi folks.  We all know that there are many empirical studies of the relationship between CSR and CFP.  But I'm hard pressed to come up with empirical studies of:

1)       The effect of a firm's accident/misconduct/error on its reputation; or

2)       The effect of a firm's reputation on how stakeholders interpret or respond to its accident/misconduct/error.

There are studies of how a firm's error affects CFP, but not reputation, apart from one that I could find – Zyglidopoulos, 2001 in B&S.  Might you be aware of others?

I'm mostly interested in the second relationship – how a firm's reputation might serve as a buffer so that it suffers less when it does have an accident.  Some of us have theorized about this, but I'm wondering if anyone has tested this relationship directly.

I feel like there's a literature out there somewhere that I'm missing, probably because I'm too bogged down in the CSR-CFP relationship.  Could anyone point me toward empirical studies of either of these relationships?

Thanks,
Mike

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Michael L. Barnett, PhD

<st1:place w:st="on"><st1:city w:st="on">University of South</st1:city> <st1:state w:st="on">Florida</st1:state></st1:place>

<st1:place w:st="on"><st1:placetype w:st="on">College</st1:placetype> of <st1:placename w:st="on">Business Administration</st1:placename></st1:place>

Department of Management & Organization

<st1:street w:st="on"><st1:address w:st="on">4202 E. Fowler Avenue</st1:address></st1:street>, BSN 3213

<st1:place w:st="on"><st1:city w:st="on">Tampa</st1:city>, <st1:state w:st="on">FL</st1:state> <st1:postalcode w:st="on">33620-5500</st1:postalcode></st1:place>

Phone: 813-974-1727

Fax: 813-974-1734

E-mail: mbarnett@coba.usf.edu

Webpage: http://www.coba.usf.edu/barnett

View my research on my SSRN Author page:

<http://ssrn.com/author=414796>

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