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Corporate Citizenship in Latin America – New Challenges for Business

  • 1.  Corporate Citizenship in Latin America – New Challenges for Business

    Posted 03-02-2006 05:03
    APOLOGIES FOR CROSS-POSTINGS

    Dear Colleagues,

    "The Journal of Corporate Citizenship" Issue 21 is a special theme
    issue:

    CORPORATE CITIZENSHIP IN LATIN AMERICA – New Challenges for Business

    Edited by Jose Antonio Puppim de Oliveira, Brazilian School of Public
    and Business Administration (EBAPE), Getulio Vargas Foundation (FGV),
    Brazil

    *********************************
    A limited number of individual copies of this special issue are
    available for purchase at the price of £25.00/$45.00. Postage worldwide
    is gratis.

    *********************************
    To place an order, to view all paper abstracts, or to view the
    "Introduction" by Jose Antonio Puppim de Oliveira and the paper
    "Corporate Social Responsibility in Latin America" by Estrella
    Peinado-Vara, Inter-American Development Bank, USA
    please visit the Greenleaf website at:
    http://www.greenleaf-publishing.com/jcc/jcc21.htm
    You can also save up to 30% on subscriptions

    *********************************
    Corporate citizenship (CC) and corporate social responsibility (CSR)
    have become hot topics of debate for business, academia and organised
    civil society in Latin America. These issues have emerged alongside
    several other changes in the continent. Since the 1980s, a number of
    Latin American countries have undergone broad processes of social,
    political and economic change. First, there was the democratisation of
    many political systems and societies. Dictatorships have been replaced
    by elected governments and civil society has become stronger and better
    organised. Businesses and corporations, both national and
    multinational, are experiencing new pressures from regulators,
    non-governmental organisations (NGOs), media and community groups to
    become more transparent and to be more accountable for their social and
    environmental impacts. On the economic side, many countries have
    abandoned their import substitution policies, in vogue until the 1970s,
    to open their markets and receive considerable foreign investments.
    Exports have boomed in many countries such as Brazil and Mexico. At the
    same time, numerous governments have changed their roles. Many sectors
    of the economy that were formerly controlled by the state have now been
    privatised and markets have seemingly become more competitive. Also,
    social and environmental responsibilities seem to have become an
    important issue in shaping the competitiveness of firms, especially in
    some of the more attractive markets in developed countries where
    consumers appear to value corporate citizenship more highly.

    However, large sectors of the Latin American economy have lagged in the
    past two decades, aggravating many environmental and social problems
    such as deforestation, unemployment, income inequality and crime. As a
    result, in certain cases where governments lack resources to make the
    social investments required to minimise social problems, various
    companies have stepped in as social investors to fill some of these
    gaps. In fact, the movement of corporate citizenship has a basis in the
    long history of philanthropy and social values related to the Catholic
    tradition of the continent. In the 1980s and 1990s, especially after
    Rio ’92, the CC movement took off in many countries of the continent,
    incorporating other dimensions of CC, such as environmental concerns
    and transparency. Nowadays, countries such as Brazil, Chile and Mexico
    have developed their own culture and tools for dealing with CC and have
    strong CC movements. For example, rates of social reporting initiatives
    of large Brazilian companies are similar to those of the largest
    companies in Europe and the USA. Some foreign companies (such as the
    Dutch bank ABN AMRO) published local social reports in Latin America
    before they had published them in their home country. The debate is
    intense. At the meeting of the Brazilian Academy of Management
    (ENANPAD) in 2005, the largest number of articles were submitted for
    the track related to CC. However, even though there is a dynamic CC
    discussion within countries, there is not much of a thread of
    discussion among countries. Moreover, there is a lot of material in
    Spanish and Portuguese on CC in Latin America, but there are few
    publications available in English. The aim of this special issue of JCC
    is to open the discussion in English across different countries in the
    region.

    Table of Contents

    * World Review

    * Introduction
    Jose Antonio Puppim de Oliveira, Brazilian School of Public and
    Business Administration (EBAPE), Getulio Vargas Foundation (FGV),
    Brazil

    * Turning Point
    A View of Corporate Citizenship in Latin America
    Stephan Schmidheiny, Honorary Chairman, World Business Council for
    Sustainable Development (WBCSD)

    * Exploring Terra Incognita: Non-financial Reporting in Corporate Latin
    America
    Monica Araya, Yale Center for Environmental Law and Policy, USA

    * Social and Environmental Responsibility in Small and Medium
    Enterprises in Latin America
    Antonio Vives, Inter-American Development Bank, USA

    * Corporate Social Responsibility in Large Mexican Firms
    Jeanne M. Logsdon, Douglas E. Thomas and Harry J. Van Buren III,
    University of New Mexico, USA

    * Corporate Social Responsibility in Latin America
    Estrella Peinado-Vara, Inter-American Development Bank, USA

    * Analysing Changes to Prioritise Corporate Citizenship: The Case of
    Sustainability in Perez-Companc, Argentina
    Jose Antonio Puppim de Oliveira, Brazilian School of Public and
    Business Administration (EBAPE), Getulio Vargas Foundation (FGV),
    Brazil
    Miguel Angel Gardetti, Center for Study of Corporate Sustainability
    (CSCS), Buenos Aires

    * Corporate Social Responsibility in Latin America: Chiquita, Women
    Banana Workers and Structural Inequalities
    Marina Prieto-Carrón, University of Bristol, UK

    * Corporate Social Responsibility in Brazil: The Role of the Press as
    Watchdog
    Veet Vivarta and Guilherme Canela, Brazilian News Agency for Children’s
    Rights (ANDI), Brazil

    Book Review

    Diary of Events

    *********************************
    PUBLICATION LAUNCH
    Seminar for Launching JCC on Latin America
    Corporate Citizenship in Latin America: New Challenges for Business

    Monday, March 27th, 2006
    Inter-American Development Bank
    1300 New York Av., NW Washington D.C.
    Conference Center-Room CR-3

    Organized by the Private Enterprise and Financial Markets Subdepartment
    (SDS/PEF) at the Inter-American Development Bank (IDB).

    Businesses in Latin America and the Caribbean are facing diverse issues
    such as free trade treaties, corporate downsizing, offshore
    manufacturing and new regulations. One of the main and newest challenges
    is the demand on companies to behave in a more socially and
    environmentally responsible manner. How and why companies are changing
    to successfully confront this challenge is the theme of the "Seminar on
    Corporate Citizenship in Latin America: New Challenges for Business."

    During this seminar a Special Edition of the Journal of Corporate
    Citizenship (JCC) on Corporate Social Responsibility in Latin America
    and the IDB publication on Corporate Social Responsibility in SMEs in
    Latin America will be launched.

    Registration is required.
    Please feel free to forward this invitation to anyone that you think
    might be interested.
    For more information and registration please contact:
    estrellap@iadb.org
    *********************************
    A limited number of individual copies of this special issue are
    available for purchase at the price of £25.00/$45.00. Postage worldwide
    is gratis.

    *********************************
    To place an order, to view all paper abstracts, or to view the
    "Introduction" by Jose Antonio Puppim de Oliveira and the paper
    "Corporate Social Responsibility in Latin America" by Estrella
    Peinado-Vara, Inter-American Development Bank, USA
    please visit the Greenleaf website at:
    http://www.greenleaf-publishing.com/jcc/jcc21.htm
    You can also save up to 30% on subscriptions

    *********************************


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