New title announcement – apologies for cross-posting –
The Responsible Fashion Company: Integrating Ethics and Aesthetics in the Value Chain
By Francesca Romana Rinaldi and Salvo Testa
Review and academic inspection copies are available, please contact neil.walker@greenleaf-publishing.com to request a copy.
"Inspiring... Read, learn from others and develop your own innovative way of doing business the right way."
Mads Øvlisen, Chairman of the UN Global Compacts Advisory Group on Supply Chain Sustainability
"Today, themes such as ethics and moral values are getting to the heart of society. Not only as an individual approach but also from a corporation's perspective ... Companies in particular play a key role in this, and it is essential for managers, professionals, researchers and students to have access to in-depth data ... I love this book because it provides a clear framework of how the fashion industry is moving, business and managerial models, and rich case studies."
Rossella Ravagli, Head of Corporate Sustainability & Responsibility, Gucci
In The Responsible Fashion Company, Rinaldi and Testa argue that the fashion industry is at a crossroads: the need for a global shift to a sustainable model has never been more urgent. Yet, they demonstrate that we are witnessing a revolution led by conscious consumers and enlightened companies, who are redefining the rules of the fashion market. The question is: when will the rest of the industry catch up?
Rinaldi and Testa raise a fundamental but often neglected issue in the fashion sustainability debate: long-term equilibrium can only be achieved by integrating economic goals with environmental, social and ethical values. The Responsible Fashion Company provides a clear overview of the theory, challenges and opportunities of sustainability in the industry and demonstrates how fashion companies can achieve competitive advantage through sustainable innovation. The authors show how leading fashion companies are challenging traditional thinking and present inspiring examples from pioneers such as Gucci, Levis, Timberland and Brunello Cucinelli, who create quality products without leaving a negative impact behind.
Refreshing and timely, The Responsible Fashion Company is essential reading for the socially conscious consumer and anyone with a professional or personal interest in the fashion, design and luxury industries.
Multimedia teaching materials and video interviews with industry leaders also accompany the book.
The Responsible Fashion Company: Integrating Ethics and Aesthetics in the Value Chain was published on September 22nd. Visit the Greenleaf website for more information.
Rinaldi and Testa's book addresses a fundamental but neglected issue inherent in the fashion sustainability debate: the fragile and apparently impossible balance between beauty, values, and the economic imperative; the model it proposes merits applause. The book is a must read for managers and academia determined to contribute to a better world through responsible fashion business practices and education.
Michela Ornati, Program Director, Fashion & Luxury Sustainability Summer School, University of Applied Sciences and Arts of Southern Switzerland (SUPSI)
Rebecca Macklin
Publisher and International Rights Manager
Greenleaf Publishing
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