Dear colleagues,
We are delighted to communicate about the release of an eBook,
Subsistence Marketplaces, priced to be accessible around the world.
In this book, through an immersive and interactive experience, we
aim to a) provide you a fundamental understanding of subsistence
marketplaces, b) offer a sense of how solutions can be designed for these
marketplaces, and c) explore how these solutions work for different
entities. We created this material for multiple audiences—students,
educators, managers, and policy makers—and we intend it as a starting point
rather than a culmination of learning about subsistence marketplaces. You’ll
find rich sets of materials to explore along the way through our web portal,
including very comprehensive reports of yearlong projects that serve as
intensive case studies, videos produced to provide insights about
subsistence marketplaces, and immersion exercises to understand needs and
generation ideas for solutions. We use the term subsistence to cover the
broad range of low income, covering individuals who are barely making ends
meet. Our perspective is bottom-up, beginning with a nuanced, micro-level
understanding of behaviors and contexts. This contrasts with relatively
macro-level approaches, such as macro-economic perspectives that examine
country- and region-level trends or meso-level business strategy approaches,
such as the bottom of the pyramid perspective, which examine issues of
business strategy of organizations working in these contexts. Instead, we
adopt a micro-level approach and begin with life circumstances at the
individual and community level, with a particular focus on marketplace
interactions. From this micro-level understanding, we stitch together
aggregate-level insights about designing solutions, such as developing
products or designing enterprises. Our work on subsistence marketplaces over
the course of many years has created unique synergies between research,
teaching, and social initiatives. In all three arenas, our work involves
engagement of students, businesses, and social enterprises as well as a
diverse set of faculty and campus entities across different disciplines. The
material presented in this book draws on this rich set of experiences.
Table of Contents
Section I: A Bottom-up Approach to Understanding Subsistence Marketplaces
Chapter 1 Voices of Subsistence Consumers and Entrepreneurs
Chapter 2 Understanding Needs, Products, and Markets for Subsistence Consumers
Chapter 3 Understanding Subsistence Entrepreneurs
Chapter 4 Consumer and Entrepreneurial Strengths and Vulnerabilities in
Subsistence Marketplaces
Chapter 5 Drawing Macro-level Insights from Micro-level Understanding of
Subsistence Marketplaces
Chapter 6 Understanding Subsistence Marketplaces
Chapter 7 Subsistence and Sustainability
Section I Summary
Section II: What This Means: Designing Solutions For Subsistence Marketplaces
Chapter 8 Product Development for Subsistence Marketplaces
Chapter 9 Marketing for Subsistence Marketplaces
Chapter 10 Designing Enterprise Models for Subsistence Marketplaces: Doing
Well by Doing Good
Chapter 11 Research Methods for Subsistence Marketplaces
Chapter 12 Creating Educational Initiatives on Radically Different Contexts
Chapter 13 Social Initiatives in Subsistence Marketplaces: The Marketplace
Literacy Program
Chapter 14 - Lessons Learned in Moving From Basic Research to Practice in
Subsistence Marketplaces
Section II Summary
The book is published through eBookPartnership.com (an enterprise
that has been very professional and responsive to all our queries and
provides a variety of distribution options) and etext Inc. (a startup spun
off from etext Illinois with considerable academic experience, which
provides an interface that can be customized and continuously improved to
maximize the student experience, and is very responsive to customer queries.)
The eBook website will be at
http://www.business.illinois.edu/subsistence/resources/eBook.html The eBook is available at the following websites:
Etext Inc - Publisher
Acadiem.com - Direct link to book - -
https://acadiem.com/product.aspx?zpid=552 eBookpartnership - Publisher
Amazon - Direct link to book -
http://www.amazon.com/Subsistence-Marketplaces-Madhu-Viswanathan-ebook/dp/B00H8RUTOK/ref=sr_1_1?s=books&ie=UTF8&qid=1387148385&sr=1-1&keywords=subsistence+marketplaces Apple - Direct link to book -
https://itunes.apple.com/us/book/subsistence-marketplaces/id779525705?mt=11 Barnes and Noble Coming soon
WH Smith Coming soon
Overdrive Coming soon
A Coursera offering on Subsistence Marketplaces designed at the
University of Illinois begins January 13th -
https://www.coursera.org/courses?search=subsistence%20marketplaces This 8
week course is divided into two distinct modules on understanding
subsistence marketplaces and designing solutions.
Sincerely.
Madhu Viswanathan
_______________________________________________________________________
To send a message to the list, send your email to
SIM@aomlists.pace.edu
_______________________________________________________________________
Visit the SIM Division website at:
http://sim.aomonline.org
_______________________________________________________________________
If you wish to unsubscribe from this list or change your delivery
options, you can do so online at:
http://aomlists.pace.edu/scripts/wa.exe?SUBED1=sim&A=1