Dear Sylvia,
My wife, Margaret (Peggy) and I published a case study on Calvin Klein and the "Kiddie Porn" Controversy in the Case Research Journal:
"Calvin Klein, Inc. and the 'Kiddie Porn' Controversy," William Naumes and Margaret J. Naumes. Case Research Journal. Summer, 1999, Volume 19, Issue 3." We do have an Instructor's Manual for the case as well. It was also published in an earlier edition of Anne Lawrence's BGS book, and I believe it is listed in a couple of different case lists..
Good luck.
Sincerely,
Bill Naumes
William Naumes, Ph.D.
Associate Professor of Management, Emeritus
Whittemore School of Business And Economics
University of New Hampshire
Durham, NH 03824
Bill.naumes@unh.edu
From: Social Issues in Management Listserv [mailto:SIM@AOMLISTS.PACE.EDU] On Behalf Of Sylvia Maxfield
Sent: Thursday, February 16, 2012 5:16 PM
To: SIM@AOMLISTS.PACE.EDU
Subject: Re: [SIM] Cases on Ethical Marketing
I link the idea of ethical marketing to "demarketing" and also to the concepts of "demerit" and "merit" goods. I have used a few different resources to highlight the issues but I have had trouble finding good case studies to use (at the MBA level).
Sylvia Maxfield, PhD.
MBA Program Chair
Professor & Director, Principled Leadership
Chair, Curriculum Committee
Simmons School of Management
SOM/Academic Building, Office M-426
Simmons College, 300 The Fenway
Boston, MA. 02115
617-521-3868 (o)
617-686-3841 (m)
http://www.simmons.edu/som
I skate to where the puck will be, not to where it has been. -Wayne Gretzky
Does anyone know of a case that focuses on ethical marketing (e.g. Advertising to children, persuasive advertising) whereby the case implicitly or explicitly illuminates an inherent tension between corporate interests and societal interests. By tension, I mean the company's ambition to engage in marketing tactics for the sake of revenue generation and market share yet at the cost of lost consumer choice, biased perception of reality, and materialism.
Examples include marketing an identity to sell a product (e.g. using the identity of cool and hip to sell cigarettes or the identity of being popular to sell beauty products), normalizing a particular social behaviour (e.g. "Everybody uses pain killers as part of their exercise routine"), or marketing beauty products to children.
The case doesn't have to be on this topic explicitly but just needs to present a platform through which the students can debate whether it is okay for firms to exploit consumer vulnerabilities in the marketing of their products.
Any suggestions would be great.
___________________________
Mike Valente, PhD
Assistant Professor in Strategy and Business Sustainability
Richard Ivey School of Business
University of Western Ontario
1151 Richmond Street North
London, Ontario, N6A 3K7
Phone: 519-661-3447
Fax: 519-661-3485
Mobile: 519-872-7835
mvalente@ivey.uwo.ca
skype: michael.valente
Check out my blog at www.valentemike.blogspot.com
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