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** Apologies for cross posting **

Now Published: Communicating Corporate Social Responsibility: Perspectives and Practice

Series: Critical Studies on Corporate Responsibility, Governance and Sustainability, v. 6

Editors: Ralph Tench, William Sun, Brian Jones, Leeds Metropolitan University, UK

ISBN: 9781783507955

This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses and Corporate Reporting; (3) CSR Online Communication and Social Media; (4) The Role of Stakeholders in CSR Communication: Managers, Employees and Consumers. The 18 chapters explore the theory, practice and issues involved in communicating CSR and make for fascinating reading. An international approach is taken with leading academics and consultants from Australia, Germany, UK, the Netherlands, Poland, Singapore, USA, Sweden, Switzerland and France. The anonymously peer-reviewed chapters are theoretically informed and supported with practice-based real world insights. Rich and detailed they describe, explain and analyse the "why", "what", "when" and "how" of communicating about CSR. As well as furthering theory and academic debate the book will help inform policy and practice. Leading edge, topical and current, this book will be essential reading for corporate communicators, business practitioners, academics, students and all those interested in the subjects of CSR and Communication.

Sample Chapters

Four Aces: Bringing Communication Perspectives to Corporate Social Responsibility
Øyvind Ihlen, Steve May and Jennifer Bartlett

The Responsibilities of Social Networking Companies: Applying Political CSR Theory to Google, Facebook and Twitter
Theresa Bauer

Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty
Anastasios Theofilou and Tom Watson

View full table of contents

Find this book online

This volume can be accessed as part of the Emerald Business, Management and Economics eBook Series Collection, read online here: http://www.emeraldinsight.com/products/ebookseries/collections.htm?id=3

Buy a print copy from our bookstore

Teaching a module in a related area?

Course instructors can register to read the full-text ebook here: http://emeraldinsight.einspections.eb20.com/Requests/EInspection/9781783507955

Kind regards,

Dr Martyn Lawrence

Publisher

Ethics, International Business and Law

Emerald Group Publishing Limited

Tel: +44 (0) 1274 785158

Web: http://www.emeraldinsight.com

Twitter: http://twitter.com/emeraldglobal

LinkedIn: http://uk.linkedin.com/in/martynlawrence