We've had a similar discussion regarding what to name our own university initiative in this area, given that we have people working on various topics: corporate social responsibility, ethics in accounting, organizational wrongdoing, organizational citizenship behavior, etc. I'm not sure we've entirely solved the dilemma, but just to throw another name into the mix of considerations, we have settled on the term "Ethical and Responsible Business Citizenship" or "ERBC."
Marne
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<st1:place>Marne</st1:place> L. Arthaud-Day, Ph.D.
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Assistant Professor of Management<u2:p></u2:p>
<st1:place u1:st="on"><st1:placename u1:st="on"><st1:place><st1:placename>Kansas</st1:placename></st1:place> <st1:placetype><st1:placetype u1:st="on">State</st1:placetype></st1:placetype> <st1:placetype u1:st="on"></st1:placetype><st1:placetype>University</st1:placetype></st1:placename></st1:place>
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<st1:place u1:st="on"><st1:placetype u1:st="on"><st1:place><st1:placetype>College</st1:placetype></st1:place> of <st1:placename u1:st="on"></st1:placename><st1:placename>Business Administration</st1:placename></st1:placetype></st1:place>
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19C Calvin Hall<u2:p></u2:p>
<st1:place u1:st="on"><st1:city u1:st="on"><st1:place><st1:city>Manhattan</st1:city></st1:place>, <st1:state u1:st="on"></st1:state><st1:state>KS</st1:state></st1:city> <st1:postalcode u1:st="on"></st1:postalcode><st1:postalcode>66506-0503</st1:postalcode></st1:place>
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Office: (785) 532-6261<u2:p></u2:p>
Fax: (785) 532-7024<u2:p></u2:p>
e-mail: marthaud@ksu.edu
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