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NYTimes.com: How Ben & Jerry’s Social Mission Survived Being Gobbled Up

  • 1.  NYTimes.com: How Ben & Jerry’s Social Mission Survived Being Gobbled Up

    Posted 08-23-2015 13:18
    Hello, friends,

    A colleague forwarded this email to me, and I thought it might be of interest to many of you as well.

    Best,
    Jamie


    ---------- Forwarded message ----------
    Subject: NYTimes.com: How Ben & Jerry's Social Mission Survived Being Gobbled Up

     

    Revalued

    How Ben & Jerry's Social Mission Survived Being Gobbled Up

    By DAVID GELLES

    Despite a rocky start, Unilever's acquisition of the ice cream maker became a case study in how small companies can maintain their identities inside conglomerates.

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    Copyright 2015 | The New York Times Company | NYTimes.com 620 Eighth Avenue New York, NY 10018

    -- 

    <<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>
    Jamie R. Hendry, Ph.D.
    Associate Professor of Organizational Ethics, Strategy & Sustainability
    Chair, Managing for Sustainability Program
    2016 SIM Division Chair-Elect, Academy of Management
    Bucknell University School of Management
    304 Taylor Hall  •  Lewisburg, PA 17837
    570-577-3745 (office)
    570-713-5154 (cell)
    jhendry@bucknell.edu
    <<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>
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