Social Responsibility Research Conference
July 14-15, 2011
Theme: Social Responsibility Perception and Reality
The Center for Leadership and Social Responsibility at the Milgard School of Business is pleased to announce its second annual research conference on social responsibility. The conference will be held July 14-15, 2011 on the University of Washington campus in Tacoma, Washington, USA.
The theme for the conference is “Social Responsibility: Perception and Reality.” Customers, investors, and employees are among the key stakeholders that companies seek to influence through their activities and communications around social responsibility. CSR information is disseminated in a variety of ways through a range of channels, sometimes resulting in widely differing interpretations of the company’s activities. Whether or not they engage in activities labeled as socially responsible, businesses are being evaluated on their transparency, their reputations, and their impact. These areas of scrutiny suggest numerous possible topics related to the conference theme:
Transparency
· Formats and mechanisms for reporting social responsibility
· Institutionalization of expectations and requirements for social responsibility
· Markets responses to information about social responsibility
· Social responsibility in privately or closely held firms
· Governance impacts on information quality and availability
· Global regulatory requirements and enforcement
Reputation
· Consumer trust and skepticism around social responsibility claims
· Cognitive and affective influences on interpreting socially responsibility activities
· Impact on purchase and investment decisions
· Role of reputation in acquiring human and financial capital
· Communication strategies for social responsibility
· Globalization and the role of social and environmental responsibility in emerging markets
Impact
· Measuring and valuing the costs and benefits of social and environmental action
· Social responsibility as a competitive strategy
· Public-private partnerships and NGO relationships
· Value chain approaches to social responsibility
· Building a socially responsible corporate culture
· Employee and customer involvement and engagement
The broad conference theme underscores the importance of understanding social responsibility from a wide variety of perspectives. Researchers from a variety of scholarly backgrounds and disciplines are welcome to participate in the conference.
Call for Papers
Scholars from multiple disciplines are invited to submit research papers or proposals to the conference. Both theoretical and
empirical research is welcomed. Submissions are invited for two types of sessions:
1. Research Paper Presentations: This format supports formal presentation of a fully developed manuscript based on original
theoretical or empirical research. Research papers should be approximately 30 pages in length. Research paper presentations will be grouped into sessions of 3-4 paper presentations followed by a guided audience discussion.
2. Research Briefs: This format supports abbreviated presentation of research that is in development. Research briefs should be submitted in the form of a 2000 word (approximately 8-page) abstract that frames the inquiry and outlines the theory or methods used to investigate it. Research briefs will be presented orally in a roundtable format and accompanied by small group discussion.
Submission Guidelines
· Follow the length guidelines above for each submission type. Please use standard 1 inch (2.5 cm) margins and 11 or 12
point font.
· Please number all pages of the manuscript beginning with the title page.
· Include all authors’ names, affiliations and contact information on the title page (page 1).
· On the second page of the manuscript include an abstract of no more than 250 words. Provide a list of up to five
keywords that describe the main themes and topics of your paper.
· Papers should be submitted in MS Word format to the Center at
clsr@uw.edu by February 1, 2011.
Information for Contributors
· Papers submitted should not have been accepted for publication in a journal or at another conference.
· All papers submitted will be double-blind reviewed by at least two reviewers.
· For each paper submitted, the author(s) agree to provide blind peer reviews for two papers submitted to the
conference.
· By submitting a paper, the author(s) certify their intent for at least one author to attend the conference and present
the paper if it is accepted.
· Authors will be notified of their paper’s status by April 1, 2011
· Authors of accepted research papers and briefs will be invited to submit updated manuscripts by July 1, 2011.
· Abstracts of all papers accepted and presented at the conference will be publicly posted on the conference website.
Full text will be restricted to conference participants only.
· Further details regarding the conference and the call for papers are provided online at
http://www.tacoma.uw.edu/clsr/conference-2011
Submission Deadline: February 1, 2011
------------------------
Dr. Jill Purdy
Academic Director, Center for Leadership and Social Responsibility
Associate Professor, Milgard School of Business
University of Washington, Tacoma
jpurdy@uw.edu
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