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Uber, the successful yet controversial car sharing service, is looking to scale its model in India, China, and the rest of Southeast Asia, but is increasingly running into regulatory hurdles. Uber currently markets itself based on word of mouth, but in markets like China where two companies dominate 99% of market share, this may be insufficient. Students analyze Uber's quest for global expansion and leadership role in growing the sharing economy.
>View Case Details
| | | | | | Author:
Andrew Hoffman - Holcim (US) Professor of Sustainable Enterprise; Education Director, Graham Sustainability Institute
Topics:
Strategy & Management, International Business, Emerging Markets
Student Level:
Undergraduate, Graduate
Teaching Note:
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