| | | | | | | Monique Oxender, chief sustainability officer for Keurig Green Mountain Coffee, is carefully considering the criticism the company has received regarding its plastic K-Cups that deliver a single serving of coffee to consumers. The K-Cups are difficult to recycle and have a negative impact on the environment. Keurig Green Mountain has pledged to produce 100% recyclable K-Cups by 2020, but how will it achieve this goal? Oxender must find a way to overcome the inconsistent and sometimes inadequate recycling infrastructure in Keurig's markets.
>View Case Details
| | | | | | Author:
Andrew Hoffman - Holcim (US) Professor of Sustainable Enterprise; Education Director, Graham Sustainability Institute
Topics:
Sustainability, Strategy & Management, Social Impact
Student Level:
Undergraduate, Graduate
Teaching Note:
Available to Registered Educators
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