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The race to vehicular light-weighting is well underway as evidenced by the introduction of the new aluminum-intensive Ford F-150. Alcoa, one of the largest aluminum manufacturers in the world, knows that the competition in the global aluminum market will get tougher with the passage of more stringent corporate average fuel economy (CAFE) standards in the U.S. This case asks students to find strategies to define and boost Alcoa's value proposition and competitive advantage.
View Case Details
| | | | | | Authors:
Andrew Hoffman - Holcim (US) Professor of Sustainable Enterprise, University of Michigan Ross School and School of Natural Resources & Environment
Jordan Siegel - Associate Professor of Strategy and Michael R. and Mary Kay Hallman Faculty Fellow, University of Michigan Ross School
Topics:
Strategic Management, Sustainability, International Business
Student Level:
Undergraduate, Graduate
Teaching Note:
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