A Social Connection Approach to Corporate Responsibility: The Case of the Fast-Food Industry and Obesity
Judith Schrempf
Business Society published 24 July 2012, 10.1177/0007650312449577
http://bas.sagepub.com/cgi/content/abstract/0007650312449577v1
Corporate responsibility for consumption-related issues has been on the business ethics agenda for several decades. However, some recent consumption-related issues, such as obesity, differ qualitatively from the traditional product liability cases. This study proposes an alternative responsibility concept, referred to as the social connection corporate responsibility (CR). A detailed conceptualization of the social connection CR is presented and subsequently contrasted with the liability approach to CR. Then, a social connection logic to the case of obesity is applied, followed by an examination of how fast-food chains are socially connected to obesity and of what kind of responsibilities such a social connection implies.
Duane Windsor, BAS Editor, <st1:place w:st="on"><st1:placename w:st="on">Rice</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:place>
odw@rice.edu
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