Published OnlineFirst before print February 17, 2014, doi: 10.1177/0007650314523087 William J. Baumol, <st1:placename w:st="on">Berkley</st1:placename> <st1:placetype w:st="on">Center</st1:placetype> for Entrepreneurship and Innovation, Stern <st1:place w:st="on"><st1:city w:st="on">School of Business</st1:city>, <st1:state w:st="on">New York</st1:state></st1:place> University | | | | Abstract This article offers proposed guidelines intended to protect the public interest in relationship to the advocated social responsibilities of successful entrepreneurs. The author argues that the most effective approach, then, is not preaching about obligations but, rather, establishing financial incentives for doing well by doing good. One example is the <st1:country-region w:st="on"><st1:place w:st="on">U.S.</st1:place></st1:country-region> patent system. Another is a redesigned tax system that uses imposts to make socially damaging activities expensive, while reducing the financial burden on virtuous behavior. Duane Windsor, PhD BAS Editor Lynette S. Autrey Professor of Management <st1:place w:st="on"><st1:placename w:st="on">Jesse</st1:placename> <st1:placename w:st="on">H.</st1:placename> <st1:placename w:st="on">Jones</st1:placename> <st1:placename w:st="on">Graduate</st1:placename> <st1:placetype w:st="on">School</st1:placetype></st1:place> of Business <st1:place w:st="on"><st1:placename w:st="on">Rice</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:place> odw@rice.edu |
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