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"Designing a Base of the Pyramid Enterprise: An Interactive Simulation Game"

Session Type: PDW Workshop

Program Session: 122 | Submission: 10239 | Sponsor(s): (SIM, ONE, ENT, PNP)

Scheduled: Friday, Aug 5 2016 1:00PM - 3:00PM at Anaheim Marriott in Grand Ballroom Salon G

Coordinator: *Farley Simon Nobre, Federal U. of Parana 

Coordinator: Stuart Hart, U. of Vermont 

Coordinator: Ted London, U. of Michigan 

Coordinator: Stefan Schaltegger, Leuphana U. Lüneburg 

*E-mail (corresponding author): fsmnobre@gmail.com

Link: http://my.aom.org/Program2016/?loggedIn=True

This PDW analyzes an important key question on, how to design a Base of the Pyramid (BoP) enterprise that incorporates the realities of the poor and the expectations of key stakeholders? To answer this question, this PDW proposes to share and present a new and innovative simulation that aims to facilitate hearing the voices of the BoP and other key stakeholders in the design of BoP enterprises based on sustainable and mutual value creation. The PDW participants will form groups and play the competing and cooperating roles of Chief Executive Officers (CEOs) and the enterprise leadership team, shareholders, and societal stakeholders (rural/extractive/riparian community; NGOs; government; research institutions, and, if applicable, other key stakeholders). Based on their motives, expectations, strategies and capabilities, they will interact with each other to satisfy their needs and to create sustainable and mutual values to the whole Base of the Pyramid (BoP) system. In this simulation, sustainable and mutual values involve economic, social and environmental dimensions.

Search Terms: Base of the Pyramid | Corporate Sustainability | Social Entrepreneurship

References

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