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               The Arthur W. Page Center at the Penn State College of Communications announces its annual Page and Johnson Legacy Scholar competition for the study of integrity in public communication.
 
               The Page Center will award grants to support scholars and professionals making important contributions to knowledge, practice, or public understanding of ethics and responsibility in public communication or other principles of Arthur W. Page and Robert Wood Johnson.
 
               Arthur W. Page, the longtime vice president for public relations at AT&T, is often regarded as the founder of the modern practice of corporate public relations.  He also was a noted educator, publisher, and adviser to several U.S. presidents.  Page was the first person in a public relations position to serve as an officer and director of a major corporation and, in that capacity, was revered for management according to the Page Principles, his guidelines for ethical and effective communication with the public and for responsible corporate behavior.
 
Robert Wood Johnson, who built Johnson & Johnson from a small family business into the world?s largest health and medical care product company and one renown for its high standards of social responsibility, similarly wrote the Johnson & Johnson Credo, his principles of corporate responsibility and probably the most widely-known and widely-regarded statement of ethics in the corporate world.  The Robert Wood Johnson Foundation, a private philanthropy created by Johnson with a gift of nearly all his personal fortune, has awarded the Center a major grant to build upon and perpetuate the philosophy of the Credo and to pass it along to future generations of leaders, students and academics.
 
               The Page Center seeks to foster a modern understanding and application of the Page Principles and the Johnson & Johnson Credo by supporting innovative research, educational, or public service projects in a wide variety of academic disciplines and professional fields.  This year, the Page Center will award up to $50,000 in grants of $5,000 to $25,000 to scholars and professionals in all career stages.  Last year, eleven academic researchers from nine universities in the United States and abroad were awarded a total of $60,000 in grants.
 
               The themes for this year?s call for proposals are:
 
-      How company credos and codes of ethics affect corporate behavior.  Do they positively influence the way that some corporations respond to ethical dilemmas or matters of public importance?  If so, why?  Are they largely window dressing for other companies?  Why?  What accounts for the differences, and what are the implications?
-      Ethics in public communication
-      Role of public relations in fostering corporate responsibility
-      Curriculum development in and pedagogical approaches to ethics in public relations
-     Other areas of Page?s legacy, including political communication, public opinion formation and attitude change, history of public relations, and international broadcasting.
 
Proposals for studies or projects that have potential to directly impact or influence the practice of public relations are particularly welcome.
 
               Deadline for receipt of proposals:  February 16, 2007.
 
               The Center and its Legacy Scholars program were established through a leadership gift from Lawrence G. Foster, a distinguished Penn State alumnus and retired corporate vice president for public relations at Johnson & Johnson.
 
               For more information on the Page Center and the scholar competition, contact John S. Nichols, director, The Arthur W. Page Center, College of Communications, 201-C Carnegie Building, Penn State University, University Park, PA 16802, 814-865-3070, or visit our website at:
http://www.comm.psu.edu/pagecenter.

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Linda K. Trevino
Professor of Organizational Behavior, Cook Fellow in Business Ethics
Smeal College of Business
402 Business Building
Smeal College of Business
The Pennsylvania State University
University Park, PA  16802
Phone: 814-865-2194  Fax: 814-863-7261
Email: ltrevino@psu.edu _______________________________________________________________________

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