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Martin Herrndorf

University of St. Gallen

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Posted By Martin Herrndorf 02-17-2012 03:44
Found In Egroup: Social Issues in Management SIM
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Dear Mike, For something international, try the Unilever campaign for it's "Fair and Lovely" whitening cream. There's a lot of positive case-studies on Hindulever from the early period of BoP, but one article takes a critical look on its racism-based advertising: Karnani, Aneel. 2007. "Doing Well By ...
Posted By Martin Herrndorf 08-29-2011 16:28
Found In Egroup: Social Issues in Management SIM
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Dear Jeanne, To take up your example: "Microfinance" is formal in that most credit- giving institutions are formal, pay taxes and comply with regulations (more or less, as other business organisations). The living situations as well as the business activities of their clients, however, ...